Whilst working with a client today on their website strategy, I realised that we were actually helping them with their overall business strategy. It seems obvious now, but I didn't realise how closely they are linked: or actually, that they are all part of the same strategy. One cannot exist without the other.
Consider any current websites you have and whether they align with your overall business strategy. I know I need to reconsider this website's strategy, but I do think that jamd.co is on the right track.